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In such a case, it's a good idea to review pricing practices to make sure they incorporate these three principles:","categories":[{"id":"churn","label":"Churn"},{"id":"pricing-experiments","label":"Pricing Experiments"}],"headerImage":"/blog/header-images/learn.png","id":32,"leadCaptureCampaign":"price-opimization-guide","fsPath":"blog/addressing-a-subscription-retention-crisis-through-pricing.md","timeToRead":"1 min read","campaign":{},"slug":"/blog/addressing-a-subscription-retention-crisis-through-pricing"},{"title":"Is Couponing Worth Your Time?","template":"../@theme/templates/BlogPost","date":"2015-10-15","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"redirects":{"/is-couponing-worth-your-time/":{}},"excerpt":"It's a great debate in the marketing world right now: Will coupons help you grow traffic or just cannibalize sales?","categories":[{"id":"pricing-experiments","label":"Pricing Experiments"}],"headerImage":"/blog/header-images/time.jpg","id":31,"leadCaptureCampaign":"price-opimization-guide","fsPath":"blog/is-couponing-worth-your-time.md","timeToRead":"1 min read","campaign":{},"slug":"/blog/is-couponing-worth-your-time"},{"title":"Retaining Subscribers Who Want to Cancel","template":"../@theme/templates/BlogPost","date":"2015-10-07","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"The huge cost disparity between retention and acquisition makes it important for a business with a recurring model to craft a cost-effective strategy that's ready to go when a customer wants to cancel immediately.","categories":[{"id":"churn","label":"Churn"}],"headerImage":"/blog/header-images/net.jpg","id":30,"leadCaptureCampaign":"retry-strategy","fsPath":"blog/retaining-subscribers-who-want-to-cancel.md","timeToRead":"1 min read","campaign":{"id":"retry-strategy","title":"Retry Strategy","fullTitle":"The Retry Strategy: How to Increase Your Customer Lifetime Value by a Minimum of 43%","path":"/thank-you/retry-strategy","text":"Enter your email below to receive the Retry Strategy and subscribe to Rebilly updates:"},"slug":"/blog/retaining-subscribers-who-want-to-cancel"},{"title":"How Subscription Billing Can Increase Artisan Revenue","template":"../@theme/templates/BlogPost","date":"2015-09-30","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"Artisan businesses' focus on frequently changing, small-batch product lines marks a perfect opportunity for capitalizing on a recurring customer relationship to increase revenue.","categories":[{"id":"all-about-subscriptions","label":"All About Subscriptions"}],"headerImage":"/blog/header-images/artisan-revenue.png","id":29,"leadCaptureCampaign":"six-must-haves","fsPath":"blog/how-subscription-billing-can-increase-artisan-revenue.md","timeToRead":"1 min read","campaign":{"id":"six-must-haves","title":"Six Must-Haves","fullTitle":"The 6 Must-Haves from a Subscription Billing Software","path":"/thank-you/six-must-haves","text":"Enter your email below to receive the Six Must-Haves download and subscribe to Rebilly updates:"},"slug":"/blog/how-subscription-billing-can-increase-artisan-revenue"},{"title":"New Metrics for Subscription Business Valuations","template":"../@theme/templates/BlogPost","date":"2015-09-24","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"We list out why SaaS startups trading at five times their revenue, and twice the valuation of ordinary software companies.","categories":[{"id":"all-about-subscriptions","label":"All About Subscriptions"}],"headerImage":"/blog/header-images/New-Metrics-for-Subscription-Business-Valuations.jpg","id":28,"leadCaptureCampaign":"retry-strategy","fsPath":"blog/new-metrics-for-subscription-business-valuations.md","timeToRead":"1 min read","campaign":{"id":"retry-strategy","title":"Retry Strategy","fullTitle":"The Retry Strategy: How to Increase Your Customer Lifetime Value by a Minimum of 43%","path":"/thank-you/retry-strategy","text":"Enter your email below to receive the Retry Strategy and subscribe to Rebilly updates:"},"slug":"/blog/new-metrics-for-subscription-business-valuations"},{"title":"What is Functional Billing by Accounts?","template":"../@theme/templates/BlogPost","date":"2015-09-22","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"Subscription billing for customers in other countries requires functional billing by accounts. This simplifies reporting by translating figures based on exchange rates into a preferred currency when the billing occurs.","categories":[{"id":"payments-lingo","label":"Payments Lingo"}],"headerImage":"/blog/header-images/functional_billing_by_accounts.jpg","id":27,"leadCaptureCampaign":"six-must-haves","fsPath":"blog/what-is-functional-billing-by-accounts.md","timeToRead":"1 min read","campaign":{"id":"six-must-haves","title":"Six Must-Haves","fullTitle":"The 6 Must-Haves from a Subscription Billing Software","path":"/thank-you/six-must-haves","text":"Enter your email below to receive the Six Must-Haves download and subscribe to Rebilly updates:"},"slug":"/blog/what-is-functional-billing-by-accounts"},{"title":"Lowering Overhead: Subscription Products vs. Subscription Services","template":"../@theme/templates/BlogPost","date":"2015-09-17","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"A subscription platform can be successful for a wide variety of businesses, but how to keep costs low will depend on the product or service offered. [Netflix](http://www.netflix.com) and a subscription snack food box need to utilize different tactics to lower overhead.","categories":[{"id":"all-about-subscriptions","label":"All About Subscriptions"}],"id":26,"leadCaptureCampaign":"six-must-haves","fsPath":"blog/lowering-overhead-subscription-products-vs-subscription-services.md","timeToRead":"1 min read","campaign":{"id":"six-must-haves","title":"Six Must-Haves","fullTitle":"The 6 Must-Haves from a Subscription Billing Software","path":"/thank-you/six-must-haves","text":"Enter your email below to receive the Six Must-Haves download and subscribe to Rebilly updates:"},"headerImage":null,"slug":"/blog/lowering-overhead-subscription-products-vs-subscription-services"},{"title":"Boosting Nonprofit Revenue with Subscription Billing","template":"../@theme/templates/BlogPost","date":"2015-09-15","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"A recurring billing model is the holy grail for many nonprofits, as it provides a regular and predictable source of revenue that can smooth the \"feast or famine\" cycles plaguing yearly business plans.","categories":[{"id":"all-about-subscriptions","label":"All About Subscriptions"}],"id":25,"leadCaptureCampaign":"retry-strategy","fsPath":"blog/boosting-nonprofit-revenue-with-subscription-billing.md","timeToRead":"1 min read","campaign":{"id":"retry-strategy","title":"Retry Strategy","fullTitle":"The Retry Strategy: How to Increase Your Customer Lifetime Value by a Minimum of 43%","path":"/thank-you/retry-strategy","text":"Enter your email below to receive the Retry Strategy and subscribe to Rebilly updates:"},"headerImage":null,"slug":"/blog/boosting-nonprofit-revenue-with-subscription-billing"},{"title":"Drilling Down Into MRR","template":"../@theme/templates/BlogPost","date":"2015-09-10","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"For subscription based companies, monthly recurring revenue (MRR) is the best way to predict operational income over any given period. Essentially, MRR equals the amount of subscription revenue from customers over a given month.","categories":[{"id":"payments-lingo","label":"Payments Lingo"}],"id":24,"leadCaptureCampaign":"retry-strategy","fsPath":"blog/drilling-down-into-mrr.md","timeToRead":"1 min read","campaign":{"id":"retry-strategy","title":"Retry Strategy","fullTitle":"The Retry Strategy: How to Increase Your Customer Lifetime Value by a Minimum of 43%","path":"/thank-you/retry-strategy","text":"Enter your email below to receive the Retry Strategy and subscribe to Rebilly updates:"},"headerImage":null,"slug":"/blog/drilling-down-into-mrr"},{"title":"How to Use Consumer Events to Increase Subscription Rates","template":"../@theme/templates/BlogPost","date":"2015-08-12","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"Recurring events like sports games, concerts and other community activities present a promising opportunity for businesses to promote subscription products and services, especially when that promotion is effectively tied into the event itself.","categories":[{"id":"customer-experience","label":"Customer Experience"}],"id":22,"leadCaptureCampaign":"price-opimization-guide","fsPath":"blog/how-to-use-consumer-events-to-increase-subscription-rates.md","timeToRead":"1 min read","campaign":{},"headerImage":null,"slug":"/blog/how-to-use-consumer-events-to-increase-subscription-rates"},{"title":"What Consumers Expect from Subscription Customer Service","template":"../@theme/templates/BlogPost","date":"2015-07-23","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"It's crucial for a business engaged in a recurring billing model to recognize that consumer expectations for customer service change when they've become subscribers, rather than one-time purchasers.","categories":[{"id":"customer-experience","label":"Customer Experience"}],"id":21,"leadCaptureCampaign":"six-must-haves","fsPath":"blog/what-consumers-expect-from-subscription-customer-service.md","timeToRead":"1 min read","campaign":{"id":"six-must-haves","title":"Six Must-Haves","fullTitle":"The 6 Must-Haves from a Subscription Billing Software","path":"/thank-you/six-must-haves","text":"Enter your email below to receive the Six Must-Haves download and subscribe to Rebilly updates:"},"headerImage":null,"slug":"/blog/what-consumers-expect-from-subscription-customer-service"},{"title":"Why Data Portability Matters","template":"../@theme/templates/BlogPost","date":"2015-01-07","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"As a proud member of the data portability community, Rebilly is committed to making sure clients have full access to their data when they need it. This is absolutely critical for startups that depend on payment processors but don't want their private client payment data held hostage. The safe, secure, free-flow of data makes it a better online experience for everyone.","categories":[{"id":"security","label":"Security"}],"id":20,"leadCaptureCampaign":"six-must-haves","fsPath":"blog/why-data-portability-matters.md","timeToRead":"1 min read","campaign":{"id":"six-must-haves","title":"Six Must-Haves","fullTitle":"The 6 Must-Haves from a Subscription Billing Software","path":"/thank-you/six-must-haves","text":"Enter your email below to receive the Six Must-Haves download and subscribe to Rebilly updates:"},"headerImage":null,"slug":"/blog/why-data-portability-matters"},{"title":"How to Design Subscription Billing Around Customer Needs","template":"../@theme/templates/BlogPost","date":"2015-01-04","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"A [subscription billing program](https://www.rebilly.com/) helps a company monetize products or services over time, but only if the program benefits consumers. Quality products or content with worthwhile updates, an easy-to-use interface and accepting varied payment methods will keep customers from cancelling after the first month. Advanced planning and a software as service (SaaS) billing partner are keys to healthy customer retention.","categories":[{"id":"customer-experience","label":"Customer Experience"}],"headerImage":"/blog/header-images/christiann-koepke-1554952-unsplash.jpg","id":19,"leadCaptureCampaign":"six-must-haves","fsPath":"blog/how-to-design-subscription-billing-around-customer-needs.md","timeToRead":"1 min read","campaign":{"id":"six-must-haves","title":"Six Must-Haves","fullTitle":"The 6 Must-Haves from a Subscription Billing Software","path":"/thank-you/six-must-haves","text":"Enter your email below to receive the Six Must-Haves download and subscribe to Rebilly updates:"},"slug":"/blog/how-to-design-subscription-billing-around-customer-needs"},{"title":"How Consumers Respond to Billing Cycles","template":"../@theme/templates/BlogPost","date":"2014-12-03","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"It's no surprise that churn rates for businesses that use recurring billing models tend to spike in synchronization with billing cycles. If a customer has been considering cancelling a service, nothing will prompt him or her to make the decision and take action like receiving a bill. Since even minor changes in retention rates can have a significant impact on revenue, it's important to consider how consumers respond to billing cycles and what a business can do to reduce churn.","categories":[{"id":"customer-experience","label":"Customer Experience"}],"id":16,"leadCaptureCampaign":"price-opimization-guide","fsPath":"blog/how-consumers-respond-to-billing-cycles.md","timeToRead":"1 min read","campaign":{},"headerImage":null,"slug":"/blog/how-consumers-respond-to-billing-cycles"},{"title":"What Are the Most Popular Subscription Schedules?","template":"../@theme/templates/BlogPost","date":"2014-12-01","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"Let's say that a company has just settled on a price for a particular product or service. In today's market, there are many billing options that businesses can implement, such as monthly, quarterly or annual billing. Customers have made it clear that they prefer a variety of subscription schedules, and many industries have listened.","categories":[{"id":"pricing-experiments","label":"Pricing Experiments"}],"headerImage":"/blog/header-images/rawpixel-633847-unsplash.jpg","id":15,"leadCaptureCampaign":"price-opimization-guide","fsPath":"blog/the-most-popular-subscription-schedules.md","timeToRead":"1 min read","campaign":{},"slug":"/blog/the-most-popular-subscription-schedules"},{"title":"Adapting Revenue Forecasts to Subscription Billing","template":"../@theme/templates/BlogPost","date":"2014-11-30","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"In many ways, subscription billing can make a company's revenue forecasts even easier than point-of-sale or booking models, as it provides a reliable and repeatable rate of revenue accretion. However, in most cases, a company won't be able to simply replace POS numbers with subscription information and come out with an accurate forecast. Follow these suggestions that companies should keep in mind while transitioning to a subscription-billing model.","categories":[{"id":"payments-lingo","label":"Payments Lingo"}],"id":18,"leadCaptureCampaign":"retry-strategy","fsPath":"blog/adapting-revenue-forecasts-to-subscription-billing.md","timeToRead":"1 min read","campaign":{"id":"retry-strategy","title":"Retry Strategy","fullTitle":"The Retry Strategy: How to Increase Your Customer Lifetime Value by a Minimum of 43%","path":"/thank-you/retry-strategy","text":"Enter your email below to receive the Retry Strategy and subscribe to Rebilly updates:"},"headerImage":null,"slug":"/blog/adapting-revenue-forecasts-to-subscription-billing"},{"title":"Subscription Services v. A La Carte Pricing: The Consumer View","template":"../@theme/templates/BlogPost","date":"2014-11-28","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"Recurrent billing is rising in popularity with consumers, and over 63 million consumers now rely on at least one service for which they make recurring payments. In today's market, it's important to be aware of what contributes to this consumer preference. Here is a quick overview of the three basic billing categories, with their advantages and disadvantages:","categories":[{"id":"customer-experience","label":"Customer Experience"}],"id":17,"leadCaptureCampaign":"six-must-haves","fsPath":"blog/subscription-services-v-a-la-carte-pricing-the-consumer-view.md","timeToRead":"1 min read","campaign":{"id":"six-must-haves","title":"Six Must-Haves","fullTitle":"The 6 Must-Haves from a Subscription Billing Software","path":"/thank-you/six-must-haves","text":"Enter your email below to receive the Six Must-Haves download and subscribe to Rebilly updates:"},"headerImage":null,"slug":"/blog/subscription-services-v-a-la-carte-pricing-the-consumer-view"},{"title":"Why Subscription Billing Can Increase B2B Revenue","template":"../@theme/templates/BlogPost","date":"2014-11-24","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"redirects":{"/why-subscription-billing-can-increase-b2b-revenue/":{}},"excerpt":"Companies engaged in business-to-business transactions are increasingly incorporating subscription billing into their sales models. Time and again, they are discovering that recurring billing actually increases their revenue and sales numbers. Subscription billing has proven to be a more efficient -- and easier -- billing option for many B2B companies.","categories":[{"id":"all-about-subscriptions","label":"All About Subscriptions"}],"headerImage":"/blog/header-images/pepi-stojanovski-509192-unsplash.jpg","id":14,"leadCaptureCampaign":"price-opimization-guide","fsPath":"blog/why-subscription-billing-can-increase-b2b-revenue.md","timeToRead":"1 min read","campaign":{},"slug":"/blog/why-subscription-billing-can-increase-b2b-revenue"},{"title":"New, Trending and Sometimes Strange Subscription Services","template":"../@theme/templates/BlogPost","date":"2014-11-18","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"Subscription services are often a moneymaker for both large and small businesses. These services require customers to pay a monthly fee in order to access services, guaranteeing businesses revenue for months to come and allowing them to retain customers -- some of whom may pay for other services. Businesses of all types can benefit from creating subscription offers, especially if they use some creativity rather than merely offering a monthly payment plan for basic services.","categories":[{"id":"all-about-subscriptions","label":"All About Subscriptions"}],"id":13,"leadCaptureCampaign":"six-must-haves","fsPath":"blog/new-trending-and-sometimes-strange-subscription-services.md","timeToRead":"1 min read","campaign":{"id":"six-must-haves","title":"Six Must-Haves","fullTitle":"The 6 Must-Haves from a Subscription Billing Software","path":"/thank-you/six-must-haves","text":"Enter your email below to receive the Six Must-Haves download and subscribe to Rebilly updates:"},"headerImage":null,"slug":"/blog/new-trending-and-sometimes-strange-subscription-services"},{"title":"3 Ways to Maximize Subscription Retention","template":"../@theme/templates/BlogPost","date":"2014-11-17","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"When it comes to retaining subscribers, small victories matter. The increasingly mobile and connected world has left the days of market capture in the past, and customer churn rates over 50 percent are typical in most industries. However, acquiring new customers remains much more expensive than retaining existing subscribers, so even an increase of 1 or 2 percent in retention rates can have a significant impact on net revenue. Tactics for meeting this goal should be hyper-specific and targeted, but there are three broad strategies a company can adopt to inform their planning and maximize subscriber retention.","categories":[{"id":"churn","label":"Churn"}],"id":12,"leadCaptureCampaign":"price-opimization-guide","fsPath":"blog/3-ways-to-maximize-subscription-retention.md","timeToRead":"1 min read","campaign":{},"headerImage":null,"slug":"/blog/3-ways-to-maximize-subscription-retention"},{"title":"Stop Stressing: Keys to Hassle-Free Subscription Billing","template":"../@theme/templates/BlogPost","date":"2014-11-13","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"Subscription billing, or SaaS-type billing, offers businesses a way to maintain an ongoing financial relationship with consumers, and allows consumers to have constant, up-to-date access to a frequently used product. Additionally, businesses can rely on recurring revenue and benefit from a smoother transaction process -- which is always valued. Since there are numerous advantages on both the business and consumer side, let's take a moment to review how [subscription billing](https://www.rebilly.com) can reduce hassle on both ends of the spectrum.","categories":[{"id":"saas-advice","label":"SaaS Advice"}],"id":11,"leadCaptureCampaign":"six-must-haves","fsPath":"blog/stop-stressing-keys-to-hassle-free-subscription-billing.md","timeToRead":"1 min read","campaign":{"id":"six-must-haves","title":"Six Must-Haves","fullTitle":"The 6 Must-Haves from a Subscription Billing Software","path":"/thank-you/six-must-haves","text":"Enter your email below to receive the Six Must-Haves download and subscribe to Rebilly updates:"},"headerImage":null,"slug":"/blog/stop-stressing-keys-to-hassle-free-subscription-billing"},{"title":"4 Most Common Reasons for Subscriber Churn","template":"../@theme/templates/BlogPost","date":"2014-11-11","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"Subscriber churn can seriously harm a business' profitability and success. Unhappy customers who unsubscribe from a service not only represent lost revenue, but may also become powerful voices who dissuade others from using the business. Businesses must eliminate churn as much as possible to be successful. Below are the four most common reasons for subscriber churn.","categories":[{"id":"churn","label":"Churn"}],"id":10,"leadCaptureCampaign":"retry-strategy","fsPath":"blog/4-most-common-reasons-for-subscriber-churn.md","timeToRead":"1 min read","campaign":{"id":"retry-strategy","title":"Retry Strategy","fullTitle":"The Retry Strategy: How to Increase Your Customer Lifetime Value by a Minimum of 43%","path":"/thank-you/retry-strategy","text":"Enter your email below to receive the Retry Strategy and subscribe to Rebilly updates:"},"headerImage":null,"slug":"/blog/4-most-common-reasons-for-subscriber-churn"},{"title":"What You Should Know About Subscriptions and Consumer Rights","template":"../@theme/templates/BlogPost","date":"2014-10-30","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"Recurring payments and subscription-based services have had a contentious history in the United States, often due to questionable business practices from over-eager merchants. Related topics continue to make headlines, and local and federal agencies continue to investigate the issue and regulations. Though it’s unlikely that any business that avoids unscrupulous practices would find themselves running afoul, it’s still a good idea to keep up to date on recent developments.","categories":[{"id":"payments-lingo","label":"Payments Lingo"}],"id":9,"leadCaptureCampaign":"six-must-haves","fsPath":"blog/what-you-should-know-about-subscriptions-and-consumer-rights.md","timeToRead":"1 min read","campaign":{"id":"six-must-haves","title":"Six Must-Haves","fullTitle":"The 6 Must-Haves from a Subscription Billing Software","path":"/thank-you/six-must-haves","text":"Enter your email below to receive the Six Must-Haves download and subscribe to Rebilly updates:"},"headerImage":null,"slug":"/blog/what-you-should-know-about-subscriptions-and-consumer-rights"},{"title":"A One-Time Sale vs. Non-Recurring Subscription","template":"../@theme/templates/BlogPost","date":"2014-10-06","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"One frequent question we receive: What should we do for a one time sale? The answer really depends on how the product or services will be delivered to your customer. From a payment perspective, the intent is to collect a single payment from the customer (which is quite simple). However, from a logistics and accounting perspective, three approaches demonstrate the variety to something that on the surface seems so simple...","categories":[{"id":"payments-lingo","label":"Payments Lingo"}],"id":8,"leadCaptureCampaign":"retry-strategy","fsPath":"blog/a-one-time-sale-vs-non-recurring-subscription.md","timeToRead":"1 min read","campaign":{"id":"retry-strategy","title":"Retry Strategy","fullTitle":"The Retry Strategy: How to Increase Your Customer Lifetime Value by a Minimum of 43%","path":"/thank-you/retry-strategy","text":"Enter your email below to receive the Retry Strategy and subscribe to Rebilly updates:"},"headerImage":null,"slug":"/blog/a-one-time-sale-vs-non-recurring-subscription"},{"title":"Rebilly Blog Grand Opening","template":"../@theme/templates/BlogPost","date":"2014-08-18","hideDate":true,"author":{"id":"molly-richardson","email":"molly.richardson@rebilly.com","name":"Molly Richardson","summary":""},"excerpt":"Rebilly launched a blog.","categories":[{"id":"rebilly","label":"Rebilly News & Updates"},{"id":"uncategorized","label":"Uncategorized"}],"id":7,"leadCaptureCampaign":"","fsPath":"blog/rebilly-blog-grand-opening.md","timeToRead":"1 min read","campaign":{},"headerImage":null,"slug":"/blog/rebilly-blog-grand-opening"}]}